Archive for July, 2009
Shoemoney Raises $11k for Local Charity
Congrats to Jeremy Schoemaker, a Lincoln, Nebraska local and internet marketer who has managed to raise $11,000 for the People’s City Mission by simply wearing a T-shirt.
Well, its a little more significant than that. Jeremy’s website gallery receives over 1.7 million unique visitors per year, so his putting on a T-shirt goes a long way and creates significant exposure for the advertiser who wins the right to put their name on his shirt.
Check out the Ebay auction to read details. This isn’t the first time he’s donated to local charities. This past January Jeremy auctioned the rights to his T-shirt wearing to raise money for another local charity, to the tune of $10,000. The winning bid came from Trainsignal.com, a software training company (see details).
The winner of the latest T-shirt auction is yet to be announced. Jeremy (aka Shoemoney) will be wearing the shirt at Affiliate Summit East, a national conference for internet marketers and entrepreneurs.
Urgency is the New Marketing
This week I met with a potential client who is struggling to carve out a strong market share, and their website isn’t helping things any. The problem is that they have their own in-house development team who they feel should be able to create a new web presence for their company.
Unfortunately they are getting hung-up on technology. They are more concerned about the platform than they are about delivering their company’s primary message. It’s like debating what fire hose to use when the building is on fire.
Companies need to see the urgency that is ingrained in the ’social media’ age. It’s not about planning, planning and more planning. It’s about finding your best ideas and then showing the world in a unique and interesting way.
You don’t have an excuse to not be joining the conversation already happening in your industry. If you don’t speak up, your customers will make up their minds about you anyway.
Don’t get hung-up on technology. Your competition isn’t beating you because the have some super-secret weapon. They’re beating you because they’ve done it – and you’re still planning.